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SOHOware’s Value Proposition to SMB Networks VARs
Today's small and medium business environment challenges the value added resellers to provide cost effective secure networking solutions. One of the emerging challenges is identifying the right source for Firewall, VPN and Secure wireless solutions that are high performance and yet affordable.
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| SOHOware works directly with VARs that have broad experience and technical expertise in each of the areas outlined above. Our partnership philosophy is simple. SOHOware's level of dedication to the VAR channel partnership is 100%. We do not sell products and services directly to the end-users. Our approach is to go above and beyond the traditional OEM and Distributor relationship. SOHOware maintains a group of customer service, engineering and sales professional to help you close the business. |
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SOHOware offers a unique value to VARs through a Design Win Center that enables VARs to propose a “Solutions” with the best ROI for their customers. SOHOware is passionately driven for customer satisfaction and quality, through our products, solutions and partners. SOHOware is creating a strong group of Partners that are equipped to deliver winning solutions in a professional, knowledgeable and profitable manner to the SMB marketplace. You are cordially invited to become a part of the growing SOHOware Partner network and apply for your SOHOware authorization today! |
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Benefits of becoming an Authorized SOHOware Partner
- Becoming an Authorized SOHOware Partner is an attractive business opportunity because SOHOware offers:
- The best market protection as we do not market or sell our products to the end users directly.
- Full scope of technologically advanced secure networking products that offer high performance at the most affordable prices. Over 3 million end users in the North American market use our products.
- Design Win Center to support Authorized Partners - the result of many years of field experience is available for partners to tap and drive results.
- The best return on your effort investment and an opportunity to maximize your customers ROI in a market where customers are moving away from brand name industry leaders in favor of equally or better performing products at a lot more affordable prices; our products are easy to deploy and have affordable pricing.
- Highly interoperable and open standard based products ensure easy entry into the fastest growing SMB market segment in telecommunications industry today.
- Ability to generate revenue through following services you provide to customers directly:
- Initial Site Survey
- Network Design and consulting
- Equipment Installation.Training
- Annual maintenance contracts.Upgrades
- Network Management integration
- Other added products and services such as POS, Billing,
VoIP, etc.
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SOHOware Authorized Partners’ Roles
- Generate SOHOware Product Line familiarity within your Sales and Technical staff.
- Utilize SOHOware design center resources to help increase sale expectations for your target markets and achieve faster closure to win business.
- Market the SOHOware solution to existing and new customers in your stated geographical area as appropriate.
- Procure a SOHOware Demonstration system; maintain its proper configuration in-house to show to customers within 30 days after Authorization.
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Initiating the Authorization Process
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Fill out and sign the VAR Opportunity form on the web.
- SOHOware will review the application and a SOHOware Marketing and Sales Manager will schedule an appointment for an on-site visit and or interview to finalize the qualification.
- After final qualification, based on the opportunity for a positive business relationship, SOHOware will approve your organization for Authorization. A copy of your organization's Resale Certificate and your state's Sales and Use Tax Regulation Form would be required.
- Your SOHOware Marketing and Sales Manager will introduce your organization to your entire SOHOware Development Team and begin the business development process including the training using the SOHOware Demonstration system you would purchase.
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SOHOware Contact for channel program questions:
VAR Channel Manager
Telephone: 408-565-9888
Email: sales@sohoware.com
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